Reason number 2: Formats are not in themselves interesting

Most people are familiar with the idea that you cannot believe everything you read in the newspapers. Just because what you are reading is black ink on white paper under a fancy masthead it does mean it is true.

So why are blogs interesting? Because someone is typing something on a computer and publishing it with plenty of links to people who do the same thing, that does not mean they are plugged into some sort of superior thought system. It does not make them very 'now'. When you factor in the lifting from and commentating on other blogs, it in fact makes them very 'then'.

It is this blogs contention that blogs are not inherently interesting. And that bloggers themselves are only as good as the last thing they wrote.